![]() By placing theStar Trek franchise within the context of American history and popular culture, the author explores how the series engaged with political and social issues such as the Vietnam War, race, gender, and the advancement of technology. Keith Booker offers an intriguing account of the series from its original run to its far-reaching impact on society. ![]() With merchandise spin-offs, feature films, and several television iterationsfromThe Next Generation toDiscoveryStar Trek is a firmly established part of the American cultural landscape.In Star Trek: A Cultural History, M. Their mission was cut short by a corporate monolith that demanded higher ratings, butStar Trek lived on in syndication, ultimately becoming a multibillion-dollar media franchise. Week after week, viewers of the series tuned in to watch Captain Kirk, Spock, and the rest of the crew of the USSEnterprise as they conducted their five-year mission in space. ![]() First airing in 1966, with a promise to boldly go where no man has gone before,Star Trek would eventually become a bona fide phenomenon. ![]()
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